Robert Kowalski founded Creative Electronics and Software, Inc. in 1989. The company began work in the coin-operated game industry that year by designing and manufacturing printed circuit boards for Data East Pinball and Bromley Inc. In 1990, C.E.S. expanded its contract manufacturing and engineering business to include software development. The first programming project was ROCK-N-BOWL for Bromley Inc.
By 1993 C.E.S. had added an art department and begun working on more ambitious projects that included video and gas plasma display. With both the manufacturing and engineering businesses booming, C.E.S. built its current facility, which was later expanded to 33,000+ square feet.
Finally, in 1996, C.E.S. decided to strike out on its own with a line of coin operated products and added an additional 6,500 square foot facility (since closed) to do final game assembly. The first of these products was Home Run Classic, a wall mounted game designed for taverns that allowed players to compete in a home run hitting contest via remote control. The success of HOME RUN CLASSIC was followed by two more wall mounted games, Country Club Classic, an interactive 18 hole golf course, and "Trap Shoot Classic", a clay target shooting game. In 1997 C.E.S. introduced Galaxy Games, a multi-game video cocktail system that allows operators convenient upgrades.
In 1998 C.E.S. released three expansion cartridges for the GALAXY GAMES system: STARPAK 1, STARPAK 2, including Pac-Man and other games, and STARPAK 3, which includes Centipede as well as several new games. STARPAK 4 was released the next year.
In 2000 C.E.S. developed Dino Dash, a video redeption game. Realizing that their strength was in development, not sales, a deal was brokered with I.C.E. to handle marketing and most portions of production.
Also in 2000, a partnership with Sting International produced Big Top Bop, a redemption game with a novel mechanical device.